Augmented Reality is one of the emerging technologies which is on the rise nowadays. It’s becoming more popular and demanded by many companies that have a strong presence online like e-commerce. AR technology is slowly disrupting brick-and-mortar stores, offering more convenient, personalized, and gamified experience for their customers.
What is Augmented Reality?
Augmented Reality (AR) is a digital technology that allows integrating virtual entities such as images, text, or videos into the real world.
For this, a user switches on the camera on his mobile phone and sees what’s happening around on the screen in real-time. Now, if he adds Augmented Reality technology, the user can layer extra images over the picture of the real world on the screen. Besides mobile phones, AR is accessible on laptops, computers, tablets, and every gadget that has a camera.
So, how could it be useful? AR in eCommerce helps sellers advertise their products, showing their customers online how the product would look in real life.
For example, if a customer decides to buy a large-size piece of furniture, they don’t need to measure and try to imagine how that sofa would look in this corner. All they need to do is just to open an app, choose the sofa, and project it in the corner of their room.